![]() Predating this by 16 years, the 1937 Cafe Royal Cocktail Book included a recipe for a Picador. Specifically, this first recipe called for an ounce of tequila, a dash of triple sec, and the juice of half a lime or lemon. The December 1953 issue of Esquire printed the first known publication of a margarita recipe. Then, the story goes, a customer ordered a Magnolia, and Morales, unable to remember the ingredients, and presented a new concoction. Morales reportedly first mixed the cocktail at Tommy’s Place Bar in Juarez, Mexico, on July 4, 1942. In 1941, bartender Don Carlos Orozco reportedly named a new drink after Margarita Henkel Cesena, a Mexican-German patron who frequented the cantina.įinally, Notimex, the official news agency of Mexico, credits Francisco “Pancho” Morales with having the most substantial claim to inventing the margarita. He claimed that a bartender invented the margarita in 1938 to honor Mexican showgirl Rita de la Rosa.Īn alternate story cites Hussong’s Cantina in Ensenada as the home of the original margarita. He later got credit for popularizing margaritas at the La Plaza restaurant in La Jolla in the late 1940s.Īnother account comes from Jose Cuervo. Herrera and bartender Albert Hernandez recounted this story for years. King was a frequent patron of the restaurant and allergic to many spirits but not to tequila. He claimed to have made it for dancer, Marjorie King, at his restaurant Rancho La Gloria, located near Tijuana. While several stories have been debunked over the years, the following four remain the most commonly held legends.Ĭarlos “Danny” Herrera claimed to have created the cocktail in 1938. The margarita’s origin is rich with nearly a century of unconfirmed lore. ![]() But this is years before other margarita myths began circulating. According to cocktail historian David Goodrich, Iowa newspaper editor James Graham found such a cocktail in Tijuana in 1936. Coincidentally, margarita translates to “daisy” in Spanish. Daisy cocktails include a base spirit (typically brandy), liqueur, and citrus. It’s a common belief that the margarita relates to the Daisy family of cocktails (a branch of the sour cocktail family) but remade with tequila. Others think it’s a twist on a cocktail dating back to the victorian era. Some people believe it was named after a woman or a flower. The history of the margarita moniker remains elusive. In honor of National Margarita Day on February 22nd, here are five things to know about this citrusy fave. That report declared that Americans consume 185,000 margaritas per hour. However, it’s a significant bump from an already-surprising estimate from Brown Forman in 2008. Granted, some of that growth was born out of the pandemic. According to Nielsen data, tequila sales grew 55.5% in 2020. And today, more than ever, its popularity is undeniable. America’s love affair with margaritas runs deep.
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